About MIRRIM
The Foundation Behind IRIS
IRIS is built by MIRRIM on a shared foundation of purpose, vision, beliefs, and values that guide how growth is understood, measured, and supported over time.
Purpose
We exist to strengthen the credibility and effectiveness of coaching.
Vision
We are working toward a future world where credible, effective coaching strengthens millions—across leaders, organizations, and communities.
Our Beliefs
This is where belief becomes behavior — what quietly shapes our decisions.
Behavior reflects identity and attempts to secure what matters
Behavior is meaningful—not random or fixed—and invites curiosity before judgment.
Growth requires both truth and care
Truth without compassion—and compassion without truth—both cause harm.
People can change at every stage of life and leadership
Growth is possible in every season, role, and circumstance.
Lasting growth depends on dignity, trust, and accountability
Shame produces compliance, not meaningful or sustained growth.
Awareness enables growth. Change requires desire, capacity, and choice
Awareness is necessary, but growth depends on readiness and choice.
Organizations stay aligned through shared meaning
Belief, behavior, and execution must reinforce one another over time.
Coaches are most effective when intuition submits to curiosity, strong questions, and reliable data
Our "Unframed"
Values
These are chosen commitments that guide our judgment under pressure.
Grounded in our beliefs, vision, and mission, they live off the wall—
shaping our daily decisions, relationships, and work.
These are not aspirations.
They are expectations.
Value the Whole Person
Every person is more than a role, score, behavior, or moment. We measure for growth—not labels—and resist reducing people to categories.
See Beyond Behavior
We interpret behavior in context and over time, not as fixed traits. Actions and emotions are signals that invite understanding before judgment.
Practice What We Teach
We hold ourselves to the same standards we invite others into. Our tools, data, coaching and disciplines shape our own growth—not just our clients’.
Keep the Long View in Focus
We prioritize lasting growth over speed, optics, or convenience. We act with patience and restraint, stewarding growth we do not own.